Irina Khä
Our philosophy
Back to business
Office wear is back in style.
With “Back to Business,” Irina Khä reimagines the AW26 back-to-work season in her own unique way. Fabrics grow warmer, plaids make a comeback, and brown, burgundy, and gray naturally find their place in the wardrobe. Oversized tailoring, knits, denim, leather, and designer accessories blend together to create silhouettes designed to keep pace with everyday life.
Because even at the office, feeling good in your clothes matters. Acne Studios, Dries Van Noten, Prada, Saint Laurent, Balenciaga, Fendi, and many other brands bring to life a vision of business attire that’s more free-spirited, where everyone can make the pieces their own.
Discover the Back to Business AW26 campaign and dive into our new editorial.
Future Memories, the New Byredo
What if tomorrow’s memories began today?
With Future Memories, BYREDO explores the moments we live today and may remember tomorrow. The green freshness of galbanum meets the juicy brightness of blackcurrant, before giving way to a softer heart of iris and labdanum. In the base, vanilla becomes deeper and more enveloping, layered with musks and Ambrofix. An intense fragrance balancing freshness and warmth, leaving on the skin the trace of a memory still to be written.
Discover Future Memories, the new fragrance by Byredo at Irina Khä.
A new chapter
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